Sydney, Australia (July 1, 2025) – Global luxury hospitality brand Paradox Hotels & Resorts has officially launched its first Australian property with the stunning transformation of the iconic Radisson Blu Plaza Hotel into Paradox Sydney. Marking a bold new chapter for one of the city’s most cherished heritage buildings, the rebranding introduces a fresh, culturally immersive vision to Sydney’s luxury hotel scene. 

Since opening as a hotel in 2000, Paradox Sydney has a continued the CBD property’s legacy of transformation, blending its storied past with contemporary luxury. 

The hotel’s owners and management team are keen to highlight its history of three great custodians: The Sydney Morning Herald, Bank of New South Wales and Radisson Blu.